Marketing & Events Executive

Hours: Full-time
Salary: £28,000 – £32,000 DOE
Work Location: Office based – Buckfastleigh

About Us

Dean Forge is a leading manufacturer and retailer of stoves, fireplaces, and associated products, with on-site showrooms and the Orchard Kitchen Café. We are looking for an enthusiastic Marketing Executive to support and grow our brand presence across consumer and trade markets. This is a varied, hands-on role ideal for someone who enjoys managing the full marketing mix and seeing their work have real impact.

Role Overview

The Marketing Executive will be responsible for delivering day-to-day marketing activity across digital channels, content creation, email marketing, events, showroom experience, and trade communication. You will work closely with the senior team to support growth across retail, manufacturing, and the Orchard Kitchen Café.

Key Responsibilities

Digital Marketing

• Manage social media channels (organic posting, community management, engagement).
• Create and schedule email campaigns across retail and trade.
• Support paid digital advertising campaigns (Google Ads, Meta Ads, etc.).
• Update and optimise the company website, ensuring content is accurate and engaging
• Manage ongoing SEO improvements to increase website visibility and performance
• Monitor digital analytics to report on campaign effectiveness and website performance.

Showroom & Trade 

• Champion showroom display updates, POS materials, and layout improvements.
• Identify opportunities to improve signage, product information, and the visitor journey.
• Work closely with our trade customers to provide marketing support, promotional materials and resources that help maximise sales.

Content Creation

• Produce engaging content for social media, blogs, website and email campaigns.
• Create marketing materials including brochures, adverts, signage and promotional literature.
• Capture photography and video content for use across digital marketing channels.

Analytics & Reporting

• Track and report on key marketing data from social media, website analytics, paid ads, and email marketing.
• Use insights to optimise performance and recommend improvements.

Brand Management & Coordination

• Ensure consistent application of brand guidelines across all platforms.
• Work with internal teams (showroom, sales, manufacturing) to deliver cohesive marketing activity.
• Liaise with external suppliers such as designers, printers, and media partners.

Events

• Assist with the planning and delivery of events, open days, seasonal promotions, and product launches.
• Support trade exhibitions and dealer-focused events.
• Work with suppliers, partners, and internal teams to ensure successful event execution.

Orchard Kitchen Café Marketing

• Manage café-related social media channels.
• Create signage, menu updates, in-store promotions
• Work with café management to promote seasonal offers and events.
• Support email marketing campaigns and wider promotional activity.

Skills & Experience

Essential:

• Experience in marketing, digital marketing, or a similar content-focused role.
• Strong understanding of social media platforms, content creation, and digital basics.
• Good copywriting skills and an eye for design.
• Highly organised, proactive, and comfortable managing multiple projects.
• Confident using website CMS tools, email marketing platforms, and basic analytics